How Private Label Perfume Manufacturing Works (Step-by-Step Guide) in 7 steps

Have you asked yourself how to make private label perfume? Here is a short summary of the key steps:

1. Define the target market. Whom do you want to sell to? What is the story you would like to share? Do you want to create a unisex fragrance or a targeted one? What is the age bracket? Which countries are you targeting? How do you want to position the brand (luxury, high-end, medium, budget..)? Develop your communication and sales strategy. In short, get your perfume project ready.

2. Quality & Certification. Make sure that your partner is GMP- certified. It will be better that they also possess ISO 9001:2015 certifications as a manufacturer in perfumes/cosmetics.

3. Contact a fragrance manufacturer so that you can create your scent. Be different. Do not go for catalogue fragrances, these are fine for corporate gifts or personal events, but do not offer you any competitive advantage when you want to differentiate your brand. Make sure you specify the countries / regions targeted, as laws are different, and ingredients may not be the same when you want to sell to different markets.

OUR ADVICE: Choose a turnkey / all-in-one provider – it will avoid you working with multiple suppliers and complicated logistics chains and certifying the products by yourself. IPG Fragrances can assist you in all the steps – fragrance formulation, manufacturing, conditioning, storage, testing, legislation. If you prefer being in charge of different aspects of your operations, select providers for all stages described above.

4. Develop your physical product. From brand name to design, selection of bottles, packaging, pumps, labels, boxes etc.

5. Get your products market-ready. Depending on the countries/regions, undergo the testing, legislative and documentation requirements needed to register your products with the authorities.

6. You are ready to go! Prepare, if needed, export documentations, certifications, etc. Ship your products to the desired destinations. Attention! Perfumes are flammable, they require special land and air transportation documentation and licenses!

7. Good luck!!!